The Well-being of the Planet is Non-Negotiable
At duuo, we start from a deep conviction: there is a better way to do things. It's not just a corporate slogan; it's the engine driving every single one of our decisions. We understand that the balance between human progress, ecosystem health, and respect for animals is fragile, and that the future depends on our ability to act today.
The Value of Conscious Sacrifice
We are realists. We recognize that choosing the ethical path often involves a greater sacrifice:
Slower processes: We prioritize respect for the timing of nature and all living beings.
Production costs: We invest in high-quality, cruelty-free, sustainable materials.
Ethics over profit margin: We give up quick profits in favor of durability and social justice.
"At duuo, we are willing to embrace that sacrifice. We prefer the difficulty of doing what is right over the ease of going with the flow."
Committed to Animal Welfare
We believe that a better life undoubtedly includes our four-legged companions. As a Pet Friendly brand, respect for pets is a core pillar of our identity. We don't just design with human well-being in mind; we foster an environment where animals are respected and welcomed. For us, sustainability makes no sense if it doesn't also protect the lives of those who give us their unconditional loyalty.
Our Roadmap: Reduce and Propose
Our strategy to drive real change is built on two fundamental pillars:
1. Minimizing Negative Impact: We analyze every link in our value chain to reduce our carbon footprint, eliminate waste, and guarantee cruelty-free processes.
2. Generating Positive Impact: We don't settle for "doing less harm." We search for solutions that bring real value to communities and promote harmonious coexistence between people, the planet, and pets.
We refer to 'best materials' as all those that are not of animal origin and do not involve any type of animal abuse, also known as: vegan products. They must come from a process of recycling green materials, which allows them to extend their life cycle, and which, moreover, involve more responsible practices in obtaining the material than those that are used more regularly. Finally, the end of their life cycle must not imply any risk to the planet.
Recycled (GRS)
The GRS certifies that the material used has all the guarantees of recycling (during the intermediate processes and in the result) and verifies social, environmental and chemical responsibility practices during its production.
Seaqual yarn
This material is the result of recycling post-consumer PET plastic (90%) and plastic found in marine ecosystems (10%). It is a material that contributes to the conservation of ecosystems and the circular economy.
GOTS
The organic cottons that receive the GOTS certification guarantee that the production processes comply with organic standards, labour dignity for the workers and the absence of toxic elements.
Our definition of "best processes"
We consider 'best processes' to be all those that minimise the negative impact on the environment and people. Looking for viable and lasting solutions to create quality products.
Our partnership with BCOME
BCome is a platform that allows us to trace, measure and evaluate the various dimensions on which our products impact, from an environmental, social and circular perspective. This gives us the possibility to evaluate the entire value chain and enables us to accurately and transparently disclose the results we obtain, in order to optimise the life cycle of each of our products and to be able to make an increasingly sustainable business practice a reality.
With Bcome's From Cradle to Gate Life Cycle Analysis methodology, we have had the opportunity to calculate the environmental impacts of our trainers. The analysis takes into account all the processes that occur from the extraction of raw materials to the delivery of the finished product. We consider it extremely important to analyse the product from such an early stage, because with the extraction or transformation of a material, we are already having an impact on the environment.
Bcome's methodology consists of four blocks:
1. Validation of product traceability at each stage of the value chain.
2. Measurement of environmental aspects and potential impacts associated with each item through 4 indicators: water scarcity, global warming, eutrophication and abiotic depletion.
3. Eco-Score evaluation of a product in four impact areas: planet, people, transparency and circularity.
4. Digitisation and interpretation of data to connect the physical item to a digital experience.
Behind every product there is a whole universe of development and processes with environmental, social, economic and ethical implications. BCome advocates honest value chains and takes a multidisciplinary approach to sustainability to integrate knowledge and technology to drive the fashion industry towards transparency and responsible production.
